But how do you select the right ketchup brand for your needs, and is there a difference between generic ketchup and varieties in fancy glass bottles? And, can you really taste the difference ...

Ever wondered why it's called "7UP"? Test your knowledge of popular brands like Heinz and Boeing and the mysterious numbers associated with their names and slogans. Check out more brand-name stumpers.

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

We needed to strengthen loyalty by driving brand preference and re-establish our leadership position by gaining market share. We’d need to stay top of mind by instigating conversation and reinforcing ...