High-volume keywords don’t guarantee success. Learn how Google prioritizes intent and what you can do to optimize for it.

What’s one piece of advice you’d give for using keyword research to optimize website architecture and navigation?

Get up to speed on Google Ads exact match keywords – their evolution, best practices, and how to use negative keywords for ...

With this shift, Google Ads aims to give advertisers a balance between reach and control – where phrase match keywords can now capture broader, intent-aligned search terms. Recent updates focus ...

Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.

Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for you. This ...