These days, LEGO is for all ages. But not so long ago, it was exclusively targeted at kids. The AFOLs (Adult Fans of LEGO) always existed, but sets targeted at them are a fairly recent phenomenon.

After decades of outsourcing its video games to third-party studios, LEGO wants to take over development by setting up an in-house studio.

Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie characters and physical sets like the new Mario Kart one. But after ...

puzzles and games have emerged as major mood-boosters, proving the past times aren’t just for kids. It’s something Lego, the world’s largest and most profitable toymaker has known for quite ...

Initially teased in January, the Lego x Bluey crossover will land on store shelves on June 1. Five Bluey building sets will be available at launch: three designed for kids ages four and up and a ...

The Lego Foundation part-owns The Lego Group ... Well designed digital games help children explore, construct and express their individual identities – their own sense of self.

A good Lego deal I have found! A wonderful Star Wars playset for kids this is! Don't worry: I'm not going to write the whole post in Yoda speak. But if you're looking for a great deal on a kid ...

But Niels Christiansen, Lego’s chief executive, told the Financial Times that after a strong period of growth, in which its revenues doubled to $10bn since 2019, it was adding new digital capabilities ...