The value of a company or product over an extended period of time. Businesses often classify their customer base in terms of the customers’ predicted long-term value (LTV). LTV may influence marketing ...

其中，LTV（Lifetime Value，用户终身价值）分析作为一种关键的数据分析工具，正逐渐成为企业制定市场策略、评估投资回报以及优化用户关系管理的 ...

Most senior marketers say their firm does not measure customer lifetime value (LTV) well, according to recent research from the CMO Council and Deloitte. The report was based on data from a survey of ...

The central thesis of Return on Customer by Don Peppers and Martha Rogers is that companies must optimize the mix between current-period cash flows and long-term customer equity, which is a function ...

Discover the inspiring journey of a young entrepreneur from Pakistan who founded the cutting-edge AI startup LTV.ai.