Lamborghini’s Ad Personam division was tasked with making a one-off Urus unlike any other. Complementing the wild exterior are several custom interior touches. The Lamborghini Urus has become a ...

The highlight, however, was the cars, two of which (the LP640 and LP560-4) featured a stunning new matte blue color offered as a part of Lamborghini’s Ad Personam personalization program.