Los Angeles Lakers forward LeBron James explained why he will not wear the same Nike basketball shoes during each NBA game.

While the worldwide debate continues about whether LeBron James is the best basketball player of all time, there seems to be ...

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle. Mattel has announced the release of a new Barbie in Mr James' likeness, making ...

Sending LeBron James home during during the NBA playoffs is never easy — but you can now bring him into yours this postseason ...

Did you see LeBron James' newest Nike LeBron 22 colorway? Check our Sneakers news for more upcoming releases and breaking ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

LeBron James is the kind of guy who has done it all. The Los Angeles Lakers star broken so many records in the NBA and ...

LeBron James is the first male athlete to be featured in a Barbie Doll set, becoming the first-ever Barbie Kenbassador.

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.