Citations: Greenstein, Shane, James Wade. 1998. The Product Life Cycle in the Commercial Mainframe Computer Market, 1968- 1982. RAND Journal of Economics. (4)772-789.

Shih, Willy C., Michael W. Toffel, and Kelsey Carter. "Life Cycle Assessment: An Overview." Harvard Business School Background Note 624-052, November 2023. (Revised ...

The number of sales and the length of a product life cycle might be different for different products but they all share a general pattern of growth and decline. This cycle can be shown on a graph ...

Ways of extending the life cycle of a product There are a number of ways that a business can extend the life cycle of a product: ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept ...