Knowing that Kefir and other probiotically endowed ... marketing and a deep belief in the potential of oat milk to transform the industry. Lifeway's and Oatly's success illustrates the role ...

Overall, dairy milk sales had a positive 52-week period ending Dec. 1, according to Chicago-based market research firm Circana. The dairy milk category saw dollar sales rise by 2% year over year (YoY) ...

Traditionally, kefir was made by fermenting milk with kefir grains — small ... author and CEO of Lifeway Foods, Julie ...