LG Display Co. on Thursday unveiled its new fourth-generation organic light-emitting diode (OLED) panel designed for artificial intelligence (AI) TVs as part of its push to lead the premium screen market.

LG Display launched its much-touted fourth-generation organic light-emitting diode (OLED) display panel optimized to present perfect black and accurate colors in an era of artificial intelligence (AI),

LG Display's new 4th-generation OLED panels are 33 percent brighter than previous generations, while also being more power-efficient.

The fourth-generation panel, capable of hitting 4,000 nits, is already in some of 2025’s most anticipated TVs including the LG G5 and Panasonic’s Z95B.

LG has unveiled the next generation of its OLED technology, which it says is brighter and more energy efficient than ever.