Creating impactful branding is much more than empty copy and 'safe' design – it's thoughtful, evocative and purposeful. Grow ...

For decades, only graphic designers seemed to debate the nuances of logos ... of design-conscious consumers, which is why companies frequently turn to esteemed design agencies like Pentagram ...

but the design community itself has met it with much more scepticism – so Pentagram's recent foray into flagrant AI use came as something of a surprise within the industry. Pentagram ...