The primary visual identifier of the University of Helsinki is its flame emblem. The flame emblem is part of the University’s logo. The University’s logo consists of the flame emblem and the logo text ...

Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...

Chinese manufacturers expose luxury brands like Gucci and Nike for massive markups.

For student groups that would like a logo expressing their connection to the University of Colorado Boulder, the university allows student organizations in good standing to receive a set of ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

From cozy retro vintage to the use of monograms, 2025’s beauty logos are reflecting Gen Z and Gen Alpha’s tastes, writes Juan ...