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Style Edit: How Longines’ CEO levelled up the watch brand – from eyeing Gen Z’s love of genderless style, to increasing revenue past US$2.25 billion thanks in part to ...
From a standing start, the Spirit collection has garnered positive critical reaction and strong sales for its pilot watches: last year, Longines introduced the Spirit Flyback Chronograph to ...
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Longines goes compact with new Spirit Zulu Time
Longines has revealed a new, smaller version of its Spirit Zulu Time, with its case diameter shrunk from 42mm to 39mm. This makes the watch more accessible than ever, with 39mm timepieces ...
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Alex Ferguson mellowing with age, but Longines Hong Kong Cup win would still quicken pulse
The former Manchester United manager’s globetrotting star Spirit Dancer goes in the HK$40 million Longines Hong Kong Cup at 4.40pm, and while a 20-1 outsider, the seven-year-old comes into the ...