Welcome to the increasingly popular trend of 'looksmaxxing', where looking good is all that matters – whatever the risks. If you've wondered why your own teen has started asking for expensive ...

"Looksmaxxing" – young men taking sometimes drastic measures to "maximise their looks" and appear more attractive – has gone from niche subculture to mainstream social media phenomenon. But ...

Latham’s videos are part of a trend called “looksmaxxing” that capitalises on mostly boys’ insecurities, and tells them they can become attractive and masculine by toning their faces and ...