His transformation is said to be a result of 'looksmaxxing', a popular trend among young men, whereby they use every method possible to maximise their physical appeal. According to a YouTube ...

"Looksmaxxing" – young men taking sometimes drastic measures to "maximise their looks" and appear more attractive – has gone from niche subculture to mainstream social media phenomenon. The ...

Plus, these days, young men are always looking for new “looksmaxxing” avenues. You’ve got a jawline, but does your hair shine like JungKook’s? Those long side bangs can also help hide ...