Fathom Blue is a new Pure-exclusive color and was inspired by the Pacific Ocean. According to Lucid, the color's tones shift with the light of day to help highlight the Air Pure's exterior.

The Fathom Blue paint it debuted is now available elsewhere ... even an Air Grand Touring with a metal roof.” The 2024 Lucid Air Pure, Touring, and Sapphire are all available to order now.

The Lucid Air Pure is too expensive to qualify for the revised $7500 federal tax credit. The price cap for qualifying sedans is $55,000, and the Lucid Air Pure RWD model started at $77,400.