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The Mobile Rundown on MSN9 小时
Her Fashion Brand Survives on Emotion, Scarcity, and Zero Outside Cash
Jasmin Larian Hekmat turned a creative hobby into the cult-favorite fashion brand Cult Gaia. Discover how she built viral ...
Warc3 年
The impact of word of mouth on intention to purchase currently used and other brands
In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...
Warc2 年
The impact of rational, emotional, and physiological advertising images on purchase ...
Visual advertising appeals affect consumers’ future purchase intention. Images associated with emotional and physiological appeals ... In compiling a recent case for long-term, sustained investment in ...