It’s sweet and crunchy, and if you close your eyes and hold your nose, you can definitely convince yourself that a bowl of Magic Spoon tastes just as good as a bowl of Froot Loops, even though ...

we're cereal fanatics - especially because preparing a bowl requires zero cooking skills. Our current cereal obsession? Magic Spoon ($38 for four boxes, originally $44). You may be wondering why ...

And this one is not made out of bugs. In April, the pair launched Magic Spoon—a cereal that’s high in protein, gluten- and grain-free, and low in sugar and carbs—to stand up against brands ...