The better-known you become for your incredible design work and logos that perfectly describe ... but proving yourself adept at understanding a specific business's needs can be just as important.

What FIFA’s new controversial logo reveals about the power of branding From FIFA's latest design to a hot AI ... Starbucks just sued this weed business for copying its logo The coffee giant ...

From car companies unveiling new identities as part the shift to electric vehicles to a kitchen-cupboard favourite getting ...

your logo is your company's most important design element because it's the basis for all your other marketing materials: stationery, packaging, promotional materials and signage. For example ...

Seeing their logos can evoke an emotional response, linking their userbase with their ideals. On the flip side, if poorly designed, these symbols can also make a company look out of touch or a ...