Brand success requires pharma companies to identify and meet the needs of all those involved and communicate where the clinical and economic values lie. Market access planning is a key challenge ...
A UK market access summit convened by IQVIA brought together pharma and NHS leaders to look at how working more closely – including more outcomes-based deals – could help UK life sciences ...
The pharmaceutical industry in 2024 faced a relatively quiet year, with deal volumes similar to 2023 but lower deal values, ...
NASHVILLE, Tenn.--(BUSINESS WIRE)--Harrow (Nasdaq: HROW), a leading North American eyecare pharmaceutical company, today announced its first major market access wins in the 2025 Medicare Part D ...
Our Bureau, Mumbai Thursday, December 26, 2024, 16:40 Hrs [IST] ...