Harvard Business School7 年
Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)." Harvard Business School Spreadsheet Supplement 510-714, February 2010.
Harvard Business School7 年
Harvard Business Review's Go to Market Tools: Market Sizing
Avery, Jill, and Thomas Steenburgh. Harvard Business Review's Go to Market Tools: Market Sizing. Tool. Boston, MA, USA: Harvard Business Review Press, 2013. Electronic.