Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...

In turn, that helps to create customer commitment to your business. A well-formed framework should give all company stakeholders—from Product and Marketing to Sales and Customer Support—a better sense ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

In previous articles, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. We also looked at the effects of ...

In this modern era, the integration of artificial intelligence (AI) has revolutionized mobile commerce by enabling highly ...

Coca-Cola has applied its Integrated Marketing Communication philosophy to its product marketing in Japan, the company’s most profitable market internationally. As the owner of some of the world’s ...

NEW DELHI: Amid opposition to the draft national policy framework on agriculture marketing and the rising unrest among farmers due to deteriorating health condition of farmer leader Jagjit Singh ...

The new Uniform Code of Pharmaceuticals Marketing Practices 2024 seeks to create a framework for the pharmaceutical industry ...