Let's start with what we know: marketing researchers have found that two distinct types of customers respond in starkly different ways to negative publicity. Customers with a low commitment to a brand ...

They use bad press as a form of indirect marketing. In such a competitive industry, any publicity, negative or positive, turns out to be quite valuable. This seems to confirm that even though ...

said Shuli Lowy, marketing director for mobile with PingMobile ... using unlicensed cab drivers and set stiff fines for any violations of local transport laws by the firm. Uber also has received ...

In July 2014, it was announced that Southwest Airlines’ 25-year marketing partnership with the amusement park was also being terminated following alleged pressure from animal rights activists, though ...

said Shuli Lowy, marketing director for mobile with PingMobile ... using unlicensed cab drivers and set stiff fines for any violations of local transport laws by the firm. Uber also has received ...