As a result, messages are fragmented across touchpoints and out of context to the consumer. The study notes that to overcome this siloed model, marketers should embrace an approach called "marketing ...

B2B marketers must adapt their strategies to harness AI's full potential, combining technological efficiency with human expertise across various aspects of content marketing. Successful adoption ...

In 2019, FE CREDIT and PMAX set out to transform consumer finance in Vietnam by revolutionizing lead generation and CRM with advanced marketing technology. Our mission focused on both data and ...