The study notes that to overcome this siloed model, marketers should embrace an approach called "marketing orchestration." Marketing orchestration is defined by Forrester as "an approach to marketing ...

While most AI “agents” on the market now are not truly agentic, today’s AI assistants are rapidly evolving into tomorrow’s ...

B2B marketers must adapt their strategies to harness AI's full potential, combining technological efficiency with human expertise across various aspects of content marketing. Successful adoption ...

In 2019, FE CREDIT and PMAX set out to transform consumer finance in Vietnam by revolutionizing lead generation and CRM with advanced marketing technology. Our mission focused on both data and ...