A marketing plan does not need to be complex, but it does require several elements to be effective. The plan should include market research to understand the customer, defensible positioning to own a ...

Piling on platforms and tactics may be sabotaging your marketing. See why scaling back may be the smartest move yet. The post How more tools and tactics hurt marketing performance appeared first on ...

How to Avoid Common Marketing Pitfalls. Your Shopping Mission…Get organized, make a list, and collect all your valuable ...

Takeaway: Come up with a one-page marketing plan in which 99% of the tactics are free, such as building strong relationships, using local media, posting on social media, etc. Personality, energy, and ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...