a marketing strategy isn’t all that useful until you start acting on it. Here’s the process I use for new businesses: From there, you can start breaking those milestones into actionable steps ...

A crucial step in the strategy-building process is setting both short- and long-term marketing goals, which align with the broader business goals. Setting these goals helps marketing teams clearly ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

Advanced audience intelligence tools can help speed up the process of identifying your target audience ... you can put insight into action to enhance your business and marketing strategies. For ...

Marketing initiatives must adapt accordingly ... Execution: Putting Your Plan Into Practice The planning phase involves a lot of assessing and choosing strategic partnerships. The execution phase is ...

Simplify strategy development with NotebookLM and Perplexity. Learn how to research, analyze, and plan effectively using AI ...

Marketers need to create mature strategies that match consumers’ expectations and interesting, relevant ads that match their habits. Here are four steps to make mobile marketing more effective ...

By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...

When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...