The mass-affluent Asian traveller is an attractive demographic that favours international travel, premium experiences and loyalty programs. Expedia’s Ludi Allagnat explains what marketers should do to ...
Below that, in the bracket between $100,000 and $1 million, are the “mass affluent.” According to credit-reporting agency Equifax, 35% of U.S. households count as mass affluent, and 10% are ...
There are many definitions of the affluent consumer segment, but most define the mass affluent as having over $100,000 in household income and $250,000 or more in assets. Why look at this ...
There are many definitions of the affluent consumer segment, but most define the mass affluent as having over $100,000 in household income and $250,000 or more in assets. Why look at this population ...
Mass affluent/mass retail clients will require an efficient, light-touch approach that leverages data to respond to significant life events and meaningful asset thresholds. For high-net-worth ...