Reinhardt, Forest, and Shu Lin. "Master Kong: Growing the Instant Noodles Market in China." Harvard Business School Case 723-021, February 2023.

the largest instant noodle producer operating in mainland China. Tingyi markets their products under the English name Master Kong. "Master Kang" is occasionally blocked from Weibo search results ...

Master Kong has handed its creative business for its premium line of instant noodles to Havas Creative China, following a competitive pitch last December, as confirmed to MARKETING-INTERACTIVE.

How does one re-ignite interest and drive growth of a mass-market, low-end packaged noodle brand that has been around for decades? This was the challenge Master Kong was facing as sales declined by ...

The store in Causeway Bay sells Hong Kong-produced food and drink items such as a Young Master beer and Wing Lok soup-flavoured noodles A t Kellett Island Grocery, a pop-up store in Causeway Bay's ...