Reinhardt, Forest, and Shu Lin. "Master Kong: Growing the Instant Noodles Market in China." Harvard Business School Case 723-021, February 2023.

Master Kong has handed its creative business for its premium line of instant noodles to Havas Creative China, following a competitive pitch last December, as confirmed to MARKETING-INTERACTIVE.

How does one re-ignite interest and drive growth of a mass-market, low-end packaged noodle brand that has been around for decades? This was the challenge Master Kong was facing as sales declined by ...

the largest instant noodle producer operating in mainland China. Tingyi markets their products under the English name Master Kong. "Master Kang" is occasionally blocked from Weibo search results ...