McDonald’s has made the latest move in the value wars with a new campaign starring John Cena. The campaign highlights McValue, a “Buy One, Add One for $1” platform meant to appeal to price-sensitive ...
It was this insight that gave ad agency Cossette in Canada the idea to create ... The campaign follows other similarly minimalist print and poster work from McDonald’s in the French market, which also ...
The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform.
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