Gatorade is out with a new World Cup commercial called, "Bibbidi-Bobbidi-Boo." It features Lionel Messi, Landon Donovan, Sergio Ramos, and David Luiz, and it's set to the iconic song from "Cinderella.

“The category is saturated, so it all comes down to price parity and distribution, assuming Messi has secured some good deals to try and actually compete with not only Prime but also ...