But unlike Alice, following this white rabbit will not lead you on a fruitless chase. This one is Miffy, a Dutch children’s character who’s recently amassed a huge young-adult fandom stateside.

Eagle-eyed TikTok users have already started to post their Miffy hauls, boasting fluffy white dressing gowns and soft furry slippers. The fictional character was created by Dick Bruna in 1955 ...