Britannia Q2 FY25 Results Preview: Britannia, whose popular brands include Good Day, Marie Gold, Tiger and Milk Bikis, is set to report its financial results on November 11. Analysts expect the ...

How do you infuse excitement in a brand narrative that already owns the market with a 96% market share? Tamil Nadu is the biggest market for Milk biscuits in India, and Milk Bikis (MBK) enjoys 90%+ ...

During the year 1990, two new brands of biscuits, Elaichi Creamand and Petit Beurre were launched. Also, in the same year a new cashew badam variant of the brand Milk Bikis and brand extension of ...