[HONG KONG] Chinese bubble tea and drinks firm, Mixue Group, which has surpassed McDonald’s and Starbucks in store count to become the world’s largest food and beverage chain, reported a spike in ...

A store of Chinese bubble tea chain Mixue Ice Cream & Tea in Yichang, Central China's Hubei Province, was exposed for "food safety issues" by a local TV station. However, despite the exposure ...

Chinese bubble tea and ice cream giant Mixue Bingcheng has become the world’s largest food and beverage chain, topping McDonald’s and Starbucks in store count. According to Newsweek ...

MIXUE Malaysia has rolled out a new campaign promoting diversity. The campaign comes as the ice cream and tea brand faces controversy ... the content received the green light to be posted up ...

representative and Executive Director of MIXUE GROUP (02097.HK) -41.600 (-9.408%) , stated that this year’s focus is on promoting the healthy development of the new-style tea beverage industry ...

As of September, Mixue Group had over 45,000 stores carrying its Mixue tea drinks, ice creams and Lucky Cup coffee products, more than the store numbers of Starbucks and McDonald’s, industry ...

Happy Friday MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week, we explored whether Chocolate Finance's CEO could rebuild trust after a post-withdrawal blunder ...

Beverage chain Mixue appears to be strengthening its diversity campaign amid controversy over alleged racial discrimination in one of its job advertisements. Instagram user @mohaneyyy initially ...

Mixue Group’s blockbuster HK$3.5 billion (S$598 million) public listing is a marvel for a difficult food and beverage industry where even the likes of Starbucks and McDonald’s are revamping ...