Mixue has dominated Southeast Asia’s ice cream and tea businesses for five years, having opened its first outlet in Vietnam in 2018. Based in China, where it operates 22,500 stores, around ...
Ice cream and tea brand MIXUE has apologised for the use of 'concerning' garbage bags at one of its outlets, sparking concerns over halal compliance. In its statement, MIXUE Malaysia said that the ...
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From Mixue to Chagee, how Chinese milk tea chains are now outpacing Taiwanese and local brandsFor example, a Mixue vanilla soft-serve ice cream costs a mere RM2; whereas their classical milk tea with toppings costs just RM6.50 for a large serving (half of what is being offered by others ...
As domestic spending falters, Chinese consumer brands are eyeing global markets, but tariffs and cultural barriers could get ...
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The Tea Shops Bubbling Up Hong Kong’s Anemic IPO MarketThey include tea-and-ice cream chain Mixue Group, whose targeted $1 billion listing would lift current volumes in the market more than threefold. Guming and Chabaidao, its nearest rivals ...
Mixue sells products such as freshly made fruit drinks, teas, ice cream and coffee, typically priced around one U.S. dollar, in a franchise network of more than 45,000 stores. More than 40,000 of ...
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