Mobile ads are 30 times more effective than Internet ads. This headline was run recently by a wide range of industry publications. It refers to a study about advertising on mobile phones that was ...

In particular, we are realizing more that our advertising creative needs to mimic the functionality and user expectations of the device at hand. Mobile is leading the trend toward advertising that ...

Mobile advertising is hot. For every consumer pining for the latest smartphone, there is an advertiser seeking to engage with them on that device. We have seen it already: as smart phones and ...

The report highlights a 20% YoY rise in global ad spend for Q1 2025, with interstitial ads potentially accounting for over 70 ...

Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding ...

T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) ...

As we head into the new year, Mobile Marketing Magazine recaps some of our best bits from 2023. In January, Mobile Marketing spoke with sustainable advertising with Olya Dyachuk, Data Driven Media ...

Today, T-Mobile announced the expansion of T-Mobile Advertising Solutions during its first-ever presentation at IAB NewFronts ...

MMA MENA, the regional arm of the global Mobile Marketing Association, has announced its first-ever certificate programme in the region, focusing on mobile advertising. Titled “Elevating Your Br ...