This headline was run recently by a wide range of industry publications. It refers to a study about advertising on mobile phones that was recently carried out in association with a leading wireless ...

Debate about how new media will impact on advertising in the medium- to long-term future has focused extensively on the new technological capabilities that enable consumers to avoid advertising (e.g., ...

Consistently over the last three years, roughly a third of U.S. consumers use their mobile phone as an entertainment device. ?Mobile marketing will become increasingly important as more purchase ...