The only real Halloween cereal is the lineup of General Mills monster cereals. Yeah, yeah, there are Haunted Lucky Charms and ...

In time for Halloween, Generals Mills is directing shoppers to a free mobile gaming application with additional promotional codes to promote its monster cereals on its family-sized boxes of Honey Nut ...

personalities to life. Through the use of augmented reality, consumers can point their phone at both the front and the back of specially marked boxes of cereal to watch the monsters deliver a message ...