The act of selecting a word or words by which your company will be known What's in a name? A lot, when it comes to small-business success. The right name can make your company the talk of the town ...

Customer perception is a major part of any success, and getting your business name right is the first step to building a solid brand to attract customers and increase revenues.

Adopting a naming style that represents your business and values (classic, clever, pragmatic, emotional, modern) will allow ...

Regardless, Apple is an incredible name that brilliantly represents the business vision and carries a deep symbolic meaning—the human experience. Naming a business today, however, can be more complex, ...

I can almost guarantee one of the reasons is related to its name, look or how those features make you feel. Brand identity is an exciting part of business because it blends creativity ...

Picking the right name for your business might seem like a small step, but it’s actually a big deal. The name you choose can ...

This article is published by AllBusiness.com, a partner of TIME. Choosing the perfect name for your startup business is a crucial first step in building your brand. A great name not only captures ...