“We will have consecutive moments that will move over the next ten months.” NBC hasn’t aired NBA games in 23 years. NBC will ...

The league hopes to gain some exposure in its new set of deals that ... Sunday’s commercial will begin a full-on media blitz for the NBA and NBC when the season approaches this fall.

Basketball fans everywhere are celebrating the NBA ... new ad asking, "You ever wonder…what if they hadn't paid the fine?" The video starts off with a familiar look from the legendary commercial ...