Segel, Arthur I., Brandon Blaser, Gerardo Garza, Albert Kim, John Richard, and Andrew Murphy. "New Songdo City." Harvard Business School Case 206-019, September 2005 ...

Located an hour away from Seoul, South Korea's capital, Songdo is a $40 billion master-planned city right next to Incheon, the country's main airport and an East Asian hub. Boasting a central park ...