Niche perfumes are booming, especially among Chinese and Gen Z customers, and even more growth is predicted. Experts explain why T heir producers do not advertise and they are largely unknown to ...

Located at its exclusive Shinsegae Zone in Terminal 2, the openings reflect the retailer’s strategy to expand its footprint in the global beauty market while offering a distinctive and immersive brand ...

“There was this challenge of creating a new floral fragrance for the brand that would push the envelope of floralcy in order ...

Google search for matcha perfume has gone up. Matcha flavour has become a part of people’s healthy and calming routine. It’s ...

who specializes in playfully highlighting niche fragrances to her gourmand-loving followers. Her creation is a milky lychee, apricot and rose cloud. Caroline suggests layering with the brand’s ...

RSVP Group, a leader in niche perfume creation, pioneers celebrity collaborations by offering influencers equity-sharing roles as brand ...

Advancements and Projections in the Global Luxury Perfume Market: Insights, Trends, Opportunities, and Recent DevelopmentsNew ...