Hypebeast heaven unlocked! 🔥 We just unboxed a $25,000 sneaker mystery box, filled with INSANE streetwear, rare kicks, and a ...

Pharrell Williams and longtime friend and collaborator Nigo are gearing up to auction off some of their ultimate grails.

Today, the re-release of the same sneaker that was once limited is available at retail for $130 and did not sell out upon its return. Times have changed. Sneakers are no longer being resold for two to ...

Nike and Jordan Brand began celebrating the 40th anniversary of the Air Jordan 1 on Christmas Day 2024 with a commercial that reimagines sneaker history without the legendary basketball shoe.

Sneaker culture as we know it started with the Air Jordan 1 in 1985, but it was already beginning to take shape in the years prior. One of the most important pre-Jordan designs is 1982's Nike Air ...

These shoes ... Nike signed an unproven MJ to a five-year deal worth more than three times the richest contract at that point. But that wasn't the only unusual decision Nike made while launching ...

NFL Hall of Famer Deion Sanders' signature Air Nike Diamond Turf sneakers are back now that he and the sneaker maker have reconciled and agreed to continue their relationship after years of not ...

Selling for a staggering $8 million, the Dynasty Collection shattered records as the most expensive sneakers and one of the ...

The news sneakers are available to buy now (May ... Hatfield's design aesthetic and sampling elements from Air Max 90 and Nike Mag, the Nike Adapt Auto Max takes a new silhouette through its ...

Right now, for a limited time, Nike is treating shoppers to a sweet deal on its Air Jordan 1 Mid SE big kids shoes. As Nike describes them, "Ready to turn heads? Step into the AJ1. New colors ...