Nike is in a major slump. The company’s global sales dropped 9% last quarter, including a 17% drop in China, Nike said Thursday. In North America, Nike’s largest market, sales dropped 9%.
Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend cycles.
Downloads of Nike mobile apps for the quarter were down 35% from a year earlier, and foot traffic at Nike stores was down 11% ...
Nike has forecast a steeper drop in fourth-quarter revenue than analysts had expected, striking a cautious tone as it works ...
Nike (NYSE:NKE) was the biggest gainer in the Dow Jones Industrial Average on Tuesday after announcing that a new brand, called NikeSKIMS, will launch this spring in the U.S. The collaboration ...
Caitlin Clark's supporters sought the perfect opportunity to take a dig at Nike as frustrations grew over the Fever superstar's delayed shoe release.
Super shoes have revolutionized road running and no brand knows it better than Nike. Plated racers like the Vaporfly and Alphafly have broken myriad world records since their arrival nearly a decade ...
Nike is extending its brand lineup through a rare partnership with Kim Kardashian's Skims. It's a bet that her star power can have a similar impact as Michael Jordan has on the sportswear giant ...
CFOTO / Future Publishing via Getty Images Nike shares gained 4% by midday Tuesday after announcing it was joining forces with reality TV star Kim Kardashian's shapeware and clothing brand in an ...
(Reuters) -Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to ...