Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the billion dollar relationship almost never happened. It was in 2015 that ...

LeBron James was already a phenomenon even before he played an NBA game, so much so that he triggered an all-out recruitment war from the biggest shoe companies. Again, it's important to reiterate ...

Following several overtly political ads at this year’s Super Bowl a week ago, Nike has released a powerful spot calling for equality, on and off the sports field. Set to a new version of Sam Cooke’s A ...

‘The building celebrates the raw performance of basic materials, much like athletics showcases the raw performance of the human form.’ Basketball player LeBron James has been with Nike his entire ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...