Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the billion dollar relationship almost never happened. It was in 2015 that ...

LeBron James was already a phenomenon even before he played an NBA game, so much so that he triggered an all-out recruitment war from the biggest shoe companies. Again, it's important to reiterate ...

LeBron James' sneaker empire is adding another heavyweight to its legacy with the Nike LeBron 22 “Black Label.” Limited to just 1,984 pairs as a tribute to his birth year, this premium edition arrives ...

Nike has released a powerful spot calling for equality, on and off the sports field. Set to a new version of Sam Cooke’s A Change is Gonna Come by Alicia Keys, the black-and-white film sees stars ...

James has worn the Nike LeBron 22 throughout this season, and he always writes the initials of his family with little messages on his basketball shoes. However, last night James used the colorway ...

If you buy something via one of our links, we may earn a commission. Nike LeBron Witness 8 Basketball Shoes are now selling for only $65, an excellent 40% savings compared to its normal $110 price ...

Count LeBron James among those celebrating, as well. In an interview with espnW, the three-time NBA champ stressed equality in the sports world and named Phoenix Mercury superstar Diana Taurasi ...

Basketball player LeBron James has been with Nike his entire career, signing a $90m contract with the company when he left high school in 2003. The LA Lakers player lends his name to many clothing and ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...