Nike wanted to leverage the new Air Max drops to increase relevance and sales on their e-commerce in Brazil. Since Air Max is a pivotal part of street culture, Nike asked us to create a physical ...

Nike, a clothing brand, transformed city walls into Nike stores in Brazil by getting artists to add its new AirMax models to their graffiti characters and using geolocation to unlock sales for people ...

Nike will drop a reverse 'Neon' Air Max 95 based on designer Sergio Lozano's sketch through the MoMA Design Store.