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but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden, the head of ad-agency ...

A UK-wide poll has revealed which 10 adverts have the most memorable slogans and some may divide opinion. | ITV National News ...

An American football star who sparked a furore by kneeling during the national anthem has been unveiled as one of the faces in a major advertising ... appearing in Nike's "Just Do It" 30th ...

Consumers moved onto the newest shiny thing, allowing upstarts On Cloud (ONON) and Hoka (DECK) to steal market share, while adidas (ADS.DE) continued to nip at Nike’s (NKE) heels to gain ...

XX-XY Athletics released a powerful advertisement on Wednesday ... a chance to do the right thing, not just do the needy ...

Then we look at how Nike (a characteristically US brand) has managed to align itself to UK, Indian and Chinese cultures through brand advertising. We’re long-term subscribers to WARC and it’s a tool ...

Telsey Advisory Group analyst Cristina Fernandez maintains Nike with an Outperform, but lowers the price target from $96 to $93. “Overall, Nike is in a period of transition and a return to ...

On Monday, Kaepernick made waves when he tweeted the first image from Nike's new "Just Do It" ad campaign. The image shows Kaepernick's face with the words: "Believe in something. Even if it ...

After a lackluster year that saw competitors steal market share, innovation dry up, and its share price drop 30% from a year ago, Nike (NYSE:NKE) is embarking on an ambitious turnaround plan for ...