Nirma Nirma, washing powder Nirma...Sabki Pasand Nirma ' During the Doordarshan era of the 90s, this was one of the most ...

By the 2010s, market share of the company had fallen to just 6%. Despite attempts to expand into soaps and personal care, the ...

Made without some phosphates, Nirma was also somewhat more environment-friendly, according to reports. With this brand, Karsanbhai Patel rewrote the marketing rules. After establishing its ...