Nirma's "Washing Powder Nirma" The famous jingle and dancing women made Nirma a well-known washing powder, recognized for its ...

Karsanbhai's determination and business skills drove Nirma's rapid growth, enabling him to quit his job and set up a workshop ...

Made without some phosphates, Nirma was also somewhat more environment-friendly, according to reports. With this brand, Karsanbhai Patel rewrote the marketing rules. After establishing its ...

In 1969, he started manufacturing detergent powder and sold handmade packets on his bicycle, reported the Financial Express. What led to the birth of Nirma? Karsanbhai Patel identified a ...