The problem is that those optimization metrics on clicks and onsite activities don't efficiently drive offline sales. To measure offline sales impact within these two industries, we use the same ...

Share of offline retail in smartphone sales jumped to 61% during the three months ended March 31, from 56% in the December quarter, according to preliminary estimates from Counterpoint Research.

McDonald's faced the very real challenge of remaining top of mind for customers and looking at ways to increase the number of sales, while maintaining advertising cost efficiency during the launch of ...

Mumbai: Online-focused or direct-to-consumer brands should consider venturing into offline retail as soon as they hit the ₹100-crore mark to prevent stagnation of revenues and open up sales ...